Former Visa Executives Team Up to Serve E-Commerce and Media Sites Squeezed by Credit Card Processing Fees

FEBRUARY 9, 2009 - MOUNTAIN VIEW, CALIF. - Noca Inc., a startup founded by former Visa executives to address the high costs associated with credit card processing, today launched the beta version of its payment system that virtually eliminates transaction fees for online merchants. At the heart of Noca's system is Secure Check&trade, a convenient, safe way for consumers to pay for content, digital media, physical goods and other purchases using their bank accounts directly from a merchant's site. With the harsh economy squeezing businesses and concerns growing around recent credit card data breaches, Noca brings end-to-end encryption to a payment solution that merchants can implement within an hour without the expense and risks of processing credit cards.

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